By maintaining a dialogue with leading institutional investors, JTP advises clients on market conditions and implements a specialized marketing strategy for each fund. JTP manages the entire fundraising process which includes detailed guidance on terms and structure, target investor lists, effective messaging, marketing material creation, presentation strategy, investor introductions, and appropriate follow-up.
Throughout the life of each assignment, JTP provides insight and advice as to how the capital markets might react as the client seeks to maintain, strengthen, and grow their overall business. By providing perspective into how prospective capital sources might view deployment timelines, augmentation of investment strategy, personnel changes, and future funds, our team helps to facilitate appropriate institutional buy-in while the client is building its brand.
Choosing to work only with high quality GPs, JTP is able to confidently assist in the strengthening of relationships between clients and their investors, ultimately allowing for focused and thoughtful capital sourcing. Each client is advised to provide full and thoughtful transparency into all communication with its investor base, facilitating the formation of deep-rooted relationships with its investors.
JTP assists its clients in implementing a strong soft marketing program, arguably the most essential element to building and maintaining the momentum necessary to advance any capital raising process. This includes the implementation of a well-conceived plan including relevant investment and performance mailings, regular conversations with prospects on the progress of the platform, and general update meetings with prospective investors.